• How should I apply shampoo?
Gently massage the shampoo into your hair and scalp using the pads of your fingers.  NEVER used your fingernails to scrape or scratch at your scalp.  Doing so is a great way to create tiny nicks/bruises.  If you've ever chemically treated your hair, you know you're not supposed to scratch your scalp a few days prior to applying the chemical treatment or Relaxer.  The common misconception is that you need a layer of dirt to protect your scalp from the chemicals.  The reality is, when you scratch your hair, you're creating tiny, open wounds on your scalp.  When the chemical treatment is applied, it's just like pouring alcohol on an open sore.  

So the urge to scratch may be great but look at it this way, when you wash your body, you don't use a steel wool pad.  You don't scrape at your skin to get it clean.  Why then would you scrape and bruise your scalp?

  • Is squeaky clean hair better?
Nope!  Actually, in most cases it's exactly what you don't want.  A squeaky clean feel indicates that you've done an excellent job removing virtually all products, oils and residues from your hair.  Unfortunately, it means the beneficial oils, such as your hairs' Natural oil and protectant, Sebum, has been washed away too.  Squeaky clean hair also indicates that you may have raised your hairs' cuticles thus leaving it more susceptible to damange and breakage.  So avoid aiming for squeaky clean.  Do a proper and thorough water rinse to insure that your hair is free of any non-beneficial residues.

  • Should I rinse my hair with hot or cold water?
It depends and ironically, the same logic in using cool/hot water on your hair also applies to your face and skin.

Cool water rinses help close the cuticle.  This makes our hair smoother and shinier.   Clients with oily hair types should use cool-tepid water rinses as this will help slow the release of oils.

Luke-warm water stimulates oil production.  Clients with dry hair should use luke warm water to encourage the slight opening of hair cuticles.  

Hot water is to be avoided UNLESS directed.  Heat hurts skin and hair.

  • How long should I rinse my hair after shampooing?
Rinsing is the most important thing you can do with respect to caring for your hair.  How long you rinse depends on your hair length, Texture and style.  Where the average person rinses their hair for 60-90 seconds, a full two minutes is probably best.  This will help insure that you've completely removed all product from your hair.  If you have long, thick hair or long, mature