Most people don't realize that there's very little difference between over-the-counter shampoos, laundry detergent, dishwashing soap, body wash, car wash, floor cleaners etc.  Seriously, go get a bottle of a variety of foaming cleansers and you'll find that most all contain the same primary cleansing agents known as Laureth/Lauryl Sulfates.   The concentration of these agents as well as the addition of other ingredients (you won't find Panthenol (a protein) in floor cleaner for example but you will find it in shampoos) determine the product's end usage.  So what does this mean?

It means that manufacturing companies are getting rich off of the same basic formula.  But more importantly it means that many of the problems that we have with our hair and skin are attributed to sulfates.  After all, an ingredient that strong enough to cleanse your tub, may not be what you'd ideally choose for use on your hair and body.  But this doesn't mean that all sulfates are bad.  Well they technically are but some are worse than others.

Look for sodium laureth sulfates.  They're effective cleansers and are considered "mild" in comparison to other chemical sulfates.  Finding an over the counter shampoo that contains sodium laureth sulfate is like looking for a needle in a haystack.  You could spend hours in Walmart before you find one and to my knowledge, there are currently only two on the market.  And believe it or not, the two that are available aren't even manufactured specifically for curly/coily hair types AND one of them actually ranked number 1 in a Consumer Reports study of shampoos. 

I'm sure you're wondering why I won't tell you the name of the shampoos.  DUH!, we're a commercial entity and would prefer that you order naani's naturals products.  In addition, sodium laureth sulfates shampoos are a third-tier option...they're not the best choices.  But I'm not sure if I fully explained why they're ranked number 3...

In laymen's terms, lauryl sulfates (most over-the-counter [OTC] shampoos) strip hair of oils...